Olivia Culpo has unveiled her highly anticipated capsule collection with Abercrombie & Fitch, drawing inspiration from the nostalgia of football. The limited-edition line is set to be available for purchase online on December 11, 2023. In an exclusive interview with Us Weekly, the 33-year-old model and entrepreneur expressed her desire for the collection to evoke memories associated with the sport, stating, “I feel like there’s so much history in football: the game, the colors, the memories that it brings up for people. So, I wanted this collection to feel timeless and nostalgic.”
Culpo’s collaboration with Abercrombie is part of the brand’s ongoing initiative to redefine “fan style.” Earlier this year, she participated in the brand’s “In Her Own League” campaign, which showcased women in the sports world. Her capsule collection features three key pieces: an oversized leather jacket adorned with San Francisco 49ers embroidery, a gray crewneck, and a black tank top, each emblazoned with the team’s logo.
In discussing her collection, Culpo highlighted the significance of versatility. “I wanted to create pieces that people will keep coming back for and that will be able to be layered in interesting ways and worn in multiple different ways,” she explained. She also noted the practicality of her designs for modern mothers. “When you’re a mom, you really do have to find ways to streamline your life,” Culpo shared, emphasizing the importance of simplicity in her wardrobe choices.
The collection reflects her own experience as a new mother. “As a new mom, I definitely like to take the guesswork out of what to wear,” she said, indicating that her pieces can seamlessly transition from a day at a football game to casual outings. The limited nature of the collection, consisting of only three items, allows for a focused approach to styling. “There’s just three pieces, so there’s not a ton, but I hope that people will love it as much as I do,” she added.
Culpo’s personal life also intertwines with her professional endeavors. She shared a lighthearted moment about her husband, Christian McCaffrey, the running back for the San Francisco 49ers. “I don’t even have to go into his wardrobe. I know every single piece that he has,” Culpo quipped, reflecting her hands-on approach to both their lives.
The model expressed her joy in navigating motherhood, describing the experience as a whirlwind but one filled with beauty. “Having a daughter just feels like such a whirlwind, but in the best way,” she remarked. As she reflects on this new chapter, she finds comfort in the notion that the challenges of early motherhood are temporary. “It can be traumatizing for a lot of people, and I completely understand that, but just finding the beauty in that, and that’s what it is,” she stated, adding that she is excited to look back on this period in her life.
Culpo’s collaboration with Abercrombie & Fitch not only showcases her fashion sensibilities but also highlights the evolving landscape of fan culture and motherhood. As the collection approaches its launch date, it promises to resonate with a wide audience, blending nostalgic themes with contemporary style.
