UPDATE: Devils Backbone Distilling Co. has just announced a stunning redesign for its award-winning ready-to-drink cocktail, Smash. The new packaging, described as “fresh squeezed,” will hit store shelves this week, bringing an exciting visual update to this beloved beverage.
The beloved Smash cocktail maintains its signature taste, but it’s the fresh look that is creating buzz among fans and retailers alike. The rebranding comes as the ready-to-drink cocktail market continues to thrive, with consumers seeking appealing options in convenient packages.
Why This Matters: The redesign aims to attract a wider audience and enhance brand recognition in a competitive market. As consumers increasingly turn to ready-to-drink options, Devils Backbone is positioning itself to capture their attention with this vibrant new packaging.
Starting this week, shoppers in Nelson County and beyond will see the revamped Smash cans on shelves. This initiative highlights the distillery’s commitment to innovation while staying true to the flavors that made Smash a fan favorite.
Next Steps: Industry experts are watching closely to see the initial consumer response to this redesign. As the beverage market evolves, how brands adapt their image can significantly impact their sales and market presence.
Stay tuned as we bring you more updates on the launch and potential implications for the ready-to-drink cocktail industry.
