Presidio, a global provider of digital solutions, has launched two innovative platforms aimed at transforming sports production: Captivate and Resonate. This strategic move was highlighted during the recent NAB (National Association of Broadcasters) conference. The company, known for delivering software-defined cloud, collaboration, and security solutions, is shifting from a traditional systems integrator role to an accelerator model in partnership with AWS (Amazon Web Services).
The Captivate platform is designed to enhance fan engagement by allowing viewers greater control over their viewing experience. With features enabling users to select camera angles and personalize content, Captivate stands to revolutionize how sports fans interact with events. Furthermore, the platform opens up new monetization avenues through tailored experiences, merchandising options, and targeted advertising.
Built on the AWS Media Lake infrastructure, Captivate significantly improves content management by ingesting and organizing large volumes of media. This capability supports AI-driven tagging, advanced search functions, and streamlined workflows, making it easier for coaches and recruiters to sift through thousands of clips efficiently.
The Role of Resonate in Sports Production
Alongside Captivate, Presidio introduced Resonate, a platform that focuses on workflow and operational optimization within sports production. Resonate includes editing tools that empower athletes to create highlight reels suited for social media platforms, enhancing their personal branding and NIL (Name, Image, Likeness) opportunities.
Managing diverse content types—including video, audio, and statistics—presents significant challenges for sports content creators. Resonate addresses these difficulties by simplifying the management of mixed content, thereby unlocking greater value for users. With these two platforms, Presidio aims to lead the charge in modernizing sports production practices.
In a recent interview, Nareev Shah, Head of Digital Solutions, Media, Entertainment, Gaming and Sports at Presidio, discussed the company’s evolution and the anticipated impact of Captivate and Resonate on the sports production landscape. Shah emphasized the importance of innovation in meeting the needs of both sports organizations and fans.
As Presidio continues to develop and refine its offerings, the future of the sports-media ecosystem looks promising. With platforms like Captivate and Resonate at the forefront, the company is set to play a pivotal role in shaping how sports content is produced and consumed in the coming years.
