BREAKING: Dior has just launched its highly anticipated first coed campaign for the Jonathan Anderson collection, featuring a star-studded lineup including actress Greta Lee and Sunday Rose, the daughter of model Nicole Kidman. The campaign, shot by renowned photographer David Sims, showcases a diverse array of talent, including football superstar Kylian Mbappé and actor Louis Garrel.
Set to captivate fashion enthusiasts, the campaign marks a significant shift in Dior’s visual identity, a change since Anderson was appointed as Dior’s eighth couturier in June 2023. The brand describes its new direction as embracing a “liberated sense of style,” encouraging individuals to explore their personal aesthetics through clothing.
In a statement shared exclusively with WWD, Dior emphasized, “Style is how these individuals conduct themselves: the intuitive sense they have when their appearance feels right.” Images from the campaign reflect this ethos, capturing models lounging on a Louis XVI-style settee in both sumptuous color and striking black-and-white.
Sunday Rose, at just 17 years old, is already making waves in the fashion world, having debuted at Miu Miu in October 2024 and walked in Dior’s show shortly thereafter. The spring campaign features her alongside her peers in sheer evening gowns and signature footwear adorned with bows, a hallmark of Anderson’s designs.
Anderson himself shared his vision for gender fluidity in fashion, stating, “I want people to be transversal within the store. It’s about playing with clothing.” This approach signifies a groundbreaking move for the brand, showcasing how men’s and women’s styles can interact seamlessly.
The campaign also highlights key accessories that will hit the shelves as part of the first drop. Among the featured items are the iconic Lady Dior bag, Book Tote bags embroidered with literary classics, and fresh footwear designs available from September 2026. Accessories such as the Aurore and Muse will cater to both women and men, signaling Anderson’s commitment to inclusivity in fashion.
As the campaign rolls out, it is already generating buzz across social media platforms. The images depict a blend of elegance and youthful vibrancy, with Anderson praising rising star Paul Kircher for capturing the essence of the modern Dior man. “He’s an incredible young talent who has an innate sense of style,” Anderson remarked.
This bold campaign is not only a celebration of fashion but also a reflection of contemporary culture, inviting audiences to engage with the ever-evolving narrative of style. With the launch set to dominate conversations in fashion circles, all eyes will be on Dior as they redefine the boundaries of gender in haute couture.
Stay tuned for more updates as this developing story unfolds.
