Valdosta State Athletics has entered into a partnership with Zaxby’s, located at 1620 N Ashley St. in Valdosta. This collaboration aims to strengthen community engagement while enhancing fan experiences throughout the athletic seasons.
As part of the agreement, the two organizations will reintroduce the popular Blazer Days, which will commence on December 19, 2025, and occur monthly through May 2026. On each Blazer Day, a portion of the proceeds from the North Ashley Street Zaxby’s will be donated directly to the VSU Athletic Department. Upcoming Blazer Day dates include January 15, February 21, March 13, April 17, and May 15.
“We are excited to partner with Zaxby’s on North Ashley Street, a brand that has a strong presence in our community and a shared commitment to supporting Valdosta State Athletics,” said Troy Katen, VSU Director of Athletics. This partnership creates meaningful opportunities to engage fans, support student-athletes, and give back to the community in a fun and impactful way.
In addition to Blazer Days, the partnership will also feature in-game promotions during the Blazer men’s basketball season. If the Blazers achieve four or more dunks during a home game, all VSU students in attendance will receive a free buy-one-get-one (BOGO) coupon for Zaxby’s. Furthermore, children aged 12 and under at the remaining home contests will receive additional Zaxby’s coupons.
The enthusiasm for this collaboration is echoed by Nydia Milton, Zaxby’s Coordinator for Local Store Marketing, who expressed, “We’re fired up to partner with VSU Athletics. Supporting the women’s and men’s basketball teams is an incredible opportunity, and we can’t wait to deliver a season packed with energizing activations and fan-favorite promotions for the VSU community.”
This partnership not only enhances brand visibility for both Valdosta State Athletics and Zaxby’s but also fosters deeper connections with Blazer fans and the broader Valdosta community through shared experiences, charitable contributions, and gameday engagement. By combining efforts, both organizations look to create a vibrant atmosphere that benefits the athletes, fans, and local community alike.
