A recent survey conducted by Bain & Company has revealed that approximately two-thirds of U.S. consumers are reluctant to engage with music created using artificial intelligence. The findings, part of the Media Consumption Survey 2025, indicate a significant skepticism towards AI’s role in music, contrasting with the more open attitudes towards its usage in other entertainment forms.
The survey, which polled around 3,500 respondents, found that about 62% expressed little interest in music that is partially or entirely AI-generated. An additional 30% of those surveyed indicated they would be equally likely to engage with such music. The resistance to AI extends beyond music, with 65% of participants stating they would be less likely to engage with AI-generated news, and 71% expressing similar sentiments towards magazines and books.
Consumer Preferences for AI in Music
Despite the overall skepticism, the survey highlights a nuanced perspective among consumers regarding AI’s role in music production. Many respondents showed a willingness to accept AI as a supportive tool rather than a replacement for human creativity. For instance, more than half of the participants indicated they would be equally or more interested in songs where AI was employed to write lyrics or translate lyrics into different languages.
The data also suggests that 60% of respondents were open to music enhanced by AI, whether through improved instrument sounds or vocal enhancements. Furthermore, 67% expressed interest in songs where AI contributed to the initial idea or development process.
According to researchers Matt Keith and Nicole Magoon, these findings depict an audience that is receptive to AI as an additive tool in music creation, provided it does not compromise the authenticity of artists. They emphasize that AI could offer essential opportunities for major music companies and creators, enabling them to produce music more efficiently and frequently.
Implications for the Music Industry
The implications of these findings extend to how labels and live music companies might leverage AI technology. The researchers propose that AI could enhance the performance capabilities of older artists by facilitating “instant voice de-aging” and optimizing sound mixing for various venues.
As the music industry continues to evolve, those who embrace generative AI and adapt swiftly could find enduring success. The authors suggest that the industry should take inspiration from R.E.M.‘s classic track, “It’s the End of the World as We Know It (And I Feel Fine),” implying a call to action for industry stakeholders to navigate this changing landscape proactively.
With ongoing discussions about the role of AI in creative fields, this survey underscores the need for a thoughtful approach to integrating technology in ways that respect and enhance human artistry. The findings emphasize the importance of maintaining a balance between innovation and authenticity in music, responding to consumer sentiment while exploring new avenues for creative expression.
