Fashion took center stage in San Francisco as a show featuring renowned designer Thom Browne captivated attendees at the historic Legion of Honor on February 10, 2024. The event unfolded amid the excitement surrounding Super Bowl LX, which takes place just a short drive away in Santa Clara. While the city buzzed with football festivities, the fashion show offered a distinct diversion for a stylish crowd, drawing influencers, athletes, and notable figures.
The atmosphere at the Legion of Honor, located just blocks from the Pacific Ocean, resembled an elite prep school gathering rather than a city caught up in football mania. Guests included outgoing GQ editor Will Welch, who recently announced his new role working with musician and Louis Vuitton creative director Pharrell Williams. Welch navigated the crowd, surrounded by admirers eager for a moment with the fashion icon, while keeping an eye out for his nephew at his first-ever fashion show.
As the sun dipped below the horizon, a chill swept through the venue, prompting some attendees from warmer climates to comment on the cool San Francisco evening. One attendee, loyal to Browne’s designs, referenced a famous quote attributed to Mark Twain, humorously noting the city’s contrasting weather. The show also featured celebrities such as Queen Latifah, who has long been a fan of Browne’s work.
Inside the museum, guests mingled, including local fashion enthusiasts like Kim Dempster, who expressed her political sentiments through her attire, wearing a cap that read, “Newsom was right about everything.” Conversations flowed freely, and attendees engaged in discussions about local events and issues, fostering a sense of community amidst the glamorous setting.
As the fashion show commenced, the room buzzed with anticipation. Influencers and designers took their seats while renowned musician Teyana Taylor made a brief appearance, signaling the start of a theatrical presentation that showcased Browne’s latest collection. The designs, characterized by their unique spins on classic silhouettes, captured the audience’s attention, with attendees like gold medal-winning gymnast Sunisa Lee expressing her admiration for the pieces on display.
The collaboration between Browne and sneaker brand Asics also made waves, with the introduction of the limited edition Gel-Kayano 14 sneakers, set to be released on March 2, 2026. The show concluded with an electric atmosphere as models and attendees mingled at the afterparty, where a DJ attempted to pay homage to Queen Latifah with a mix of her hits.
Amidst the festivities, guests like model and influencer Wisdom Kaye enjoyed the vibrant energy, while museum curator David Oakey reflected on the impact of hosting such high-profile events at the Legion of Honor. “This can only be good for the museum, to have people like this here seeing its beauty,” he stated, highlighting the cultural significance of blending art with contemporary fashion.
As the night wore on, the energy remained lively with attendees dancing to nostalgic hits, creating an unforgettable experience that celebrated both fashion and community. With the Super Bowl looming, the fashion show not only showcased Browne’s innovative designs but also united a diverse group of individuals, all eager to embrace creativity and expression in a city known for its dynamic culture.
