UPDATE: Bible sales in the U.S. have surged an astonishing 36% following the September 10, 2025 assassination of Turning Point USA founder Charlie Kirk, according to a new report from The Wall Street Journal. In just one month, 2.4 million Bibles were sold nationwide, marking the largest monthly sales figure in 2025 and a stark increase from the same month last year.
This dramatic spike comes amid a backdrop of escalating violence, geopolitical tensions, and economic uncertainty, leading many to seek solace in faith, according to Brenna Connor, an analyst at Circana BookScan. “In times of crisis, more people turn to faith for comfort and support,” she stated, reflecting the emotional impact of Kirk’s tragic death.
Kirk was fatally shot while speaking at an event at Utah Valley University, a shocking act that has not only gripped the nation but also catalyzed a wave of religious revival. His widow, Erika Kirk, emphasized this shift during a memorial service on September 21 in Glendale, Arizona. “We saw revival. People opened a Bible for the first time in a decade,” she shared, highlighting the profound spiritual awakening sparked by her husband’s assassination.
Secretary of War Pete Hegseth echoed this sentiment, declaring that Kirk’s death marked a turning point for the USA, igniting a “spiritual revival.” He noted, “Charlie started a political movement but unleashed a spiritual revival,” emphasizing the broader implications of this tragic event.
In addition to the surge in Bible sales, data reveals an overall increase of 11% in Bible sales for the first nine months of 2025 compared to the same period last year. This growth contrasts sharply with a general decline of 1% in print sales across the nation, underscoring the unique significance of this moment for religious literature.
Bookstore owners are reporting similar trends. James Borrero, owner of Cornerstone Christian Bookstore in Vineland, New Jersey, noted that Kirk’s assassination has led to an awakening among customers. “There has been an awakening, not only with Bibles but with all Christian-related items,” he said, demonstrating the widespread impact of this event on communities across the country.
A Pew Research Center study from earlier this year revealed that 62% of U.S. adults identify as Christians, a decline from previous years, highlighting the critical context of Kirk’s influence and the ongoing discussions about faith in America. President Donald Trump posthumously awarded Kirk the Presidential Medal of Freedom, calling him “a fearless warrior for liberty,” further emphasizing his lasting legacy.
As the nation grapples with the implications of this tragedy, the rise in Bible sales and the reported revival in faith signal a significant moment for many Americans. The question now is whether this surge will lead to lasting changes in religious engagement and community dynamics across the country.
Stay tuned for more updates on this developing story as it unfolds.
