UPDATE: Aerie has just made headlines by pledging not to use AI in its advertising, stirring a wave of excitement among its followers. The intimates and loungewear brand’s Instagram post on October 9, 2023, has quickly become its most liked post in a year, racking up over 40,000 likes and more than 500 comments.
In the bold statement, Aerie declared, “Today we commit: No AI-generated bodies or people. Real people only. No retouching. No AI. 100% Aerie real.” This commitment resonates deeply with its audience, demonstrating a dedication to authenticity in an era increasingly dominated by artificial intelligence.
The impact of Aerie’s announcement is palpable, with social media engagement surging by 75% between October 6 and October 19, according to Metricool, a social media analytics firm. Commenters applauded Aerie for its stand against AI, reflecting a growing sentiment among consumers who value genuine representation over digital alterations.
Chief Marketing Officer Stacey McCormick emphasized that this decision extends Aerie’s long-standing commitment to real beauty, which began in 2014 when the brand stopped retouching images. “With AI making its way into the fashion industry, it was the right time to speak up,” McCormick stated, highlighting the importance of building trust with consumers.
Amidst rising concerns regarding AI in marketing, Aerie’s promise is not isolated. Other brands, such as Dove, have also vowed against using AI imagery, reinforcing a shift towards authenticity in advertising. As social media consultant Rachel Karten noted, brands are increasingly aware of consumer backlash against AI-generated content. “Right now, the comment section often erupts in ‘boo; you’re brand; pay creatives; we don’t wanna see AI,’” Karten remarked.
Aerie’s strategic announcement on Instagram was well-timed, as conversations about AI’s role in advertising continue to unfold on social platforms. McCormick affirmed, “We’re always listening,” reflecting Aerie’s commitment to engaging with its audience.
With AI’s potential to reshape the advertising landscape, Aerie’s human-first approach could set a precedent for other brands navigating this transformative period. The response to Aerie’s post indicates a strong community support for brands that prioritize authentic representation over AI-generated imagery.
As the fashion industry grapples with the implications of AI, Aerie stands out as a pioneer in advocating for real beauty. The brand’s vow not only amplifies its identity but also resonates with a widespread desire for sincerity in marketing.
Stay tuned for more updates as this story develops. The conversation around AI in marketing is just beginning, and Aerie’s groundbreaking stance may inspire a broader movement towards authenticity in advertising.
