BREAKING: WNBA All-Star Kelsey Plum has officially joined Buffy Protein as a founding member, marking a significant moment for the brand and its mission to revolutionize healthy snacking. Announced just moments ago, Plum will serve as both brand ambassador and a vital force in shaping Buffy’s market strategy as the company prepares for its upcoming launch.
This innovative, women-led brand is set to introduce a groundbreaking protein dip that aims to satisfy the growing demand for nutritious snacks. Plum, a two-time WNBA champion and Olympic gold medalist, expressed her excitement about being involved in the brand’s development rather than merely endorsing it. “Authenticity matters,” Plum stated, emphasizing her commitment to contributing to Buffy’s long-term success.
The Los Angeles Sparks point guard will actively engage in pitching Buffy to key retailers, helping to drive retail expansion as the company gears up for its release. “As an athlete, I’m constantly looking for clean, protein-packed fuel that actually tastes good,” Plum explained. “The fact that this is a female-led company that’s rethinking what snacking can look like made it even more exciting.”
Buffy Protein is positioning itself against a backdrop of increasing competition in the consumer packaged goods market, particularly in the protein sector. Founders Audrey Melville and Emily Williams are optimistic about the demand for their product, noting that each dip is crafted with real chicken and cottage cheese, delivering an impressive 9 to 10 grams of protein per serving.
In a September interview, Melville and Williams discussed their vision for Buffy, highlighting the importance of authenticity in their branding. “We wanted to bring on someone who felt really authentic to the Buffy brand. Looking at female athletes was just a very natural space for us to land,” Williams stated. She further noted, “Kelsey is amazing. She’s an Olympian. She’s a WNBA All-Star. We are incredibly bullish on the WNBA and the growth of the WNBA.”
Buffy Protein has launched pre-orders for their flagship flavor, Whoa, Buffalo, which will begin shipping in December. The excitement surrounding the product’s debut is palpable, with Plum integrating Buffy into her routine during both the playing season and off-season. “During the season, I need something quick and reliable between practices, travel, and games, and Buffy fits right in,” she shared. “In the off-season, I’m focused on recovery and training, and it’s a great way to get extra protein since it’s so versatile—I’ll have it with veggies, crackers, or even just straight up with a spoon.”
As Buffy prepares to enter the market, all eyes will be on this collaboration between Plum and the brand, with expectations high for their impact on health-conscious consumers looking for tasty, protein-rich snacks.
Stay tuned for more updates as Buffy Protein launches into the competitive snack market, spearheaded by one of basketball’s brightest stars.
