FLEX, a leader in power tools, will host an engaging array of master classes, live demonstrations, and exclusive giveaways at the 2025 SEMA Show in Las Vegas from November 4-7. Located at booth #51125 in the West Hall, FLEX aims to celebrate innovation and craftsmanship in the detailing industry, offering visitors hands-on experiences with state-of-the-art tools.
Attendees can participate in FLEX’s daily “Master Class” sessions led by industry experts including Mike Phillips, Hannah Kasiri, and Rigo Santana, founder of Xtreme Xcellence. These sessions will focus on techniques that enhance efficiency and artistry in detailing. Tim Baker, Vice President of Product at Chervon North America, emphasized the company’s commitment to education and innovation, stating, “FLEX is bringing the full force of innovation, education, and excitement to SEMA.”
Throughout the event, Rigo Santana and his team will perform a live restoration of a 1985 Porsche 911 Carrera Cabriolet from the Petersen Automotive Museum, utilizing FLEX’s latest corded and cordless polishers. This restored vehicle will be part of a giveaway sweepstakes arranged by the museum, further enhancing the appeal of FLEX’s booth.
Daily Schedule of Master Classes
FLEX’s master classes will cover a wide range of topics, ensuring that both novice and experienced detailers can find valuable insights. Each day features different sessions, designed to teach participants about the latest techniques and tools available in the industry.
On Tuesday, November 4, the schedule includes:
– **10:15-10:35 a.m.**: Cross-Technique Detailing with Hannah Kasiri—A comparative analysis of rotary, random orbital, and gear-driven methods.
– **11:30-11:50 a.m.**: Mastering Orange Peel Removal with FLEX 120V Power by Mike Phillips—A guide on achieving a glass-smooth finish through wet/machine sanding and rotary polishing.
– **1:30-1:50 p.m.**: Machines for Paint Correction with Rigo Santana—Exploring tools and techniques for flawless paint correction.
– **3:45-4:05 p.m.**: Master Workflow: From Prep to Protection by Mike Phillips and Rigo Santana—A full demonstration of consistency across FLEX’s tool system.
On Wednesday, November 5, sessions will include:
– **10:15-10:35 a.m.**: Streamlining Your Bodyshop Workflow with Hannah Kasiri—Optimizing shop organization to reduce downtime.
– **11:30-11:50 a.m.**: Achieving a Swirl-Free Finish with the FLEX Orbital Polisher by Mike Phillips—Techniques for eliminating holograms post-compounding.
– **1:30-1:50 p.m.**: Finishing Tools with Rigo Santana—Selecting the right machines for final polish and refinement.
The following days will continue to provide valuable insights, focusing on topics such as ceramic coating mastery and detailing in tight areas.
Exclusive Giveaways and Events
FLEX is also enhancing the excitement of the SEMA Show with daily product giveaways and the sponsorship of the Meet & Greet event hosted by the International Detailers Association (IDA). This event will take place on Tuesday, November 4, from 5-7 p.m.. Attendees will receive a special FLEX ticket for a chance to win one of 50 free 24V Gear-Driven Orbital Polisher Kits.
To claim their prizes, participants must bring their ticket to the FLEX booth during show hours. This initiative not only promotes FLEX’s innovative tools but also fosters a sense of community among detailers attending the event.
FLEX’s booth will also showcase the new TRACK-LOCKTM system, a modular storage solution designed to enhance organization and efficiency within body shops. This innovative product is expected to revolutionize workspace management for professionals in the detailing industry.
To explore FLEX’s product offerings and engage with experts at the SEMA Show, visit booth #51125 at the Las Vegas Convention Center. For additional information, visit their website at www.flexpowertools.com/sema.
Founded in 1922, FLEX has a rich history of over 100 years in German engineering and innovation. The company is renowned for its professional-grade power tools that consistently outperform competitors. FLEX continues to focus on durability, precision, and cutting-edge technology, staying true to its legacy of excellence in the industry.
