Lance Roark has emerged as a significant talent in the country music scene with the release of his debut album, Bad Reputation, on March 15, 2024. With a sound that blends Oklahoma Red Dirt and Southern rock, Roark aims to broaden his audience and solidify his place in the industry. His journey has been marked by notable collaborations and performances, positioning him as a rising star.
Roark opened for Wyatt Flores during his headlining debut at Nashville’s Ryman Auditorium in late 2024, showcasing his growing reputation. He has also contributed songs to the last two albums of the Turnpike Troubadours, as well as the recent release from Muscadine Bloodline. His connections to these established artists have provided him with valuable exposure and opportunities.
Reflecting on his new album, Roark describes it as a narrative of personal growth and self-reflection. “In Bad Reputation, I go through the evolution of a guy dealing with life’s ups and downs,” he told Rolling Stone. The album consists of 11 tracks, rich with characters and landscapes that mirror his own life experiences. The title track captures a sense of struggle, with Roark lamenting, “trouble’s all I’ve known,” while songs like “Rose Quartz Perfume” convey a more optimistic outlook despite personal challenges.
Building a Career in Music
Roark hails from Tahlequah, Oklahoma, the same town that birthed the Turnpike Troubadours. Over the past five years, he has developed a close relationship with Turnpike bassist RC Edwards, who has mentored him in songwriting and navigating the music industry. They co-wrote songs for the Turnpike Troubadours, including “Chipping Mill” and “Ruby Ann.” Roark even ties in the character Ruby Ann in a new track, “Colorado High,” featured on Bad Reputation.
While Roark draws inspiration from the Turnpike Troubadours, his musical style leans more towards electric guitars and a bluegrass rhythm, distinguishing his sound from the swampy country vibe of his peers. The album was produced by Andrew Bair, known for his work with artists like Paul Cauthen, and recorded at the Closet Studio in Tulsa.
Roark’s songwriting process has been deeply personal. “I wanted to put to words the feeling of Hannah and I trying for another child and it not coming to fruition right now, but maybe in another time it will,” he explained regarding “Rose Quartz Perfume.” This song was born out of a heartfelt experience, showcasing Roark’s ability to translate personal trials into relatable music.
Expanding Connections and Opportunities
The connections Roark has made in the industry have been pivotal in his career. After gaining recognition in the local music scene, he signed with Turnpike’s agent, Jon Folk, who also manages Muscadine Bloodline. This relationship opened doors for Roark, allowing him to participate in writing sessions in Nashville, where he collaborated with Charlie Stanton and Gary Muncaster, leading to the inclusion of the song “Grace” on Muscadine’s recent album.
As Roark continues to expand his reach, he remains grateful for the guidance he’s received from the Turnpike Troubadours. “They’ve helped me hone my craft as a professional,” he said. “Turnpike is very efficient. They go out there, they mind their P’s and Q’s, they kill their set, and then they go do it again the next night.”
With the release of Bad Reputation, Roark is poised to take the next step in his musical journey. The album’s focus on personal storytelling and character development resonates with listeners, and his live performances further establish his presence in the country music landscape. As he prepares to take on a nationwide audience, Roark’s path reflects both the challenges and triumphs of an artist dedicated to his craft.
