Harmonic is set to host a two-part webinar series focusing on innovative monetization strategies tailored for the evolving landscape of hybrid streaming. This initiative aims to empower professionals in the Over-the-Top (OTT) and Connected TV (CTV) sectors with effective techniques to enhance performance and optimize costs. The webinars will take place in 2025, providing valuable insights from industry experts.
The sessions will delve into critical topics, including hybrid streaming solutions and cost optimization methods. Participants can expect to learn how to leverage these strategies effectively to maximize revenue potential in a competitive market. Harmonic’s team of experts will guide attendees through practical approaches that can be implemented immediately.
Deep Dive into Hybrid Streaming Solutions
The first part of the webinar will concentrate on hybrid streaming solutions, which combine traditional broadcasting with internet protocols. This approach is gaining traction as more consumers shift towards on-demand content. Harmonic aims to equip participants with the tools necessary to navigate this transition, ensuring they can meet audience demands and expectations.
Cost optimization will be a significant focus throughout both sessions. In an era where subscriber acquisition costs are rising, understanding how to manage resources efficiently is critical. Harmonic’s experts will share proven techniques to help businesses streamline operations while maintaining quality service.
Expert Insights on Monetization Strategies
The second part of the series will address various monetization strategies that can drive revenue growth for OTT and CTV platforms. With the ever-changing landscape, companies must adapt and explore new revenue streams beyond traditional advertising. Harmonic will present case studies and real-world examples to illustrate successful implementations of innovative monetization practices.
Attendees will have the opportunity to engage in discussions and ask questions, enhancing their understanding of the topics covered. This interactive format is designed to foster collaboration and knowledge-sharing among industry professionals.
As the demand for content continues to rise, the importance of effective monetization strategies cannot be overstated. Harmonic’s upcoming webinars will provide essential insights that can help businesses thrive in this dynamic environment. Participants can register for the sessions to gain access to valuable information that will support their growth in the OTT and CTV markets.
