The latest installment in the popular heist film franchise, Now You See Me: Now You Don’t, has debuted as the lowest-grossing entry in the series, raising concerns about its future. Released digitally and in theaters, the film has generated approximately $60 million at the domestic box office and just over $200 million globally. In stark contrast, its predecessors, Now You See Me and Now You See Me 2, both surpassed $300 million in worldwide earnings.
The first film, which premiered in 2013, remains the only one to break the $100 million mark in the U.S. market, solidifying its status as a standout within the franchise. The third film’s lackluster performance not only trails behind its own series but also pales in comparison to other successful heist films. For instance, it earned roughly half of what the lowest-grossing film in the Ocean’s franchise made and only a third of the total revenue generated by Ben Affleck’s acclaimed film The Town, which grossed around $150 million worldwide following its release in 2010.
Despite its low earnings, The Town, directed by and starring Ben Affleck, was well-received by audiences and critics alike. It was produced on a budget of less than $40 million and achieved a 92% approval rating on Rotten Tomatoes. The site describes the film as “tense, smartly written, and wonderfully cast,” highlighting Affleck’s ability as a director. The film also featured a strong ensemble cast that included Rebecca Hall, Blake Lively, and Jeremy Renner, who received an Oscar nomination for his performance.
Mixed Reviews for Now You See Me: Now You Don’t
“Getting the gang back together, Now You See Me: Now You Don’t repeats a lot of the franchise’s familiar tricks, although there’s still charm in seeing these characters pull the proverbial rabbit out of the hat,”
states the consensus on Rotten Tomatoes. The film, which opened to mixed reviews, was directed by Ruben Fleischer and stars a returning cast that includes Jesse Eisenberg, Woody Harrelson, and Isla Fisher. It holds a current rating of 61% on the review aggregator.
The film’s release on digital platforms allows audiences to view it from the comfort of their homes, but the underwhelming box office figures raise questions about the franchise’s direction. It remains to be seen whether the franchise can regain its momentum in future installments or if this latest entry marks a turning point in its commercial viability.
As viewers anticipate more news, fans can now watch Now You See Me: Now You Don’t on various streaming platforms. For further updates, stay tuned to entertainment news outlets.
