Valve has implemented significant changes to its guidelines regarding the use of generative artificial intelligence (AI) in video games on the Steam platform. Developers are now required to disclose when they utilize generative AI in their games, a move aimed at enhancing transparency for consumers.
The updated guidelines, identified by Simon Carless of GameDiscoverCo, clarify the types of AI usage that necessitate disclosure. Notably, tools that assist with coding or enhance efficiency do not fall under this requirement. Instead, developers must disclose two specific categories of generative AI use. The first category involves any AI employed to create content for the game, which includes its use within gameplay, on the game’s store page, or in marketing materials. The second category pertains to AI-generated content produced during gameplay, specifically addressing whether the game creates AI-generated images, audio, text, or other forms of content.
This initiative builds upon Valve’s initial move in 2024, when the company first mandated that developers disclose the use of generative AI in the development of their games. Despite these requirements, it is important to note that such disclosures remain voluntary. As a result, the actual number of games employing generative AI is likely higher than reported.
Surveys conducted last year indicated a growing trend in the industry. While many companies have adopted generative AI tools, the proportion of those exhibiting a lack of interest in using these technologies has also risen. This shift reflects a complex landscape where the benefits of generative AI are recognized, yet some developers remain cautious about its integration into their work.
As the gaming industry continues to evolve, these updated guidelines from Valve are likely to have a significant impact on how developers approach the use of generative AI, as well as how consumers perceive the games they purchase. By fostering transparency, Valve aims to build trust within the gaming community while navigating the complexities of emerging technologies.
