Coach, the renowned American fashion brand, has appointed Mexican-American musician Omar Apollo as its global ambassador. The partnership will feature Apollo in campaigns for watches, eyewear, and fragrances starting this spring, with the first advertisements set to debut in February 2024.
The brand highlighted Apollo’s “distinctive sound” and “strong sense of identity” as key aspects that align with its mission, known as the Courage to Be Real. This initiative aims to promote confidence and self-expression among its audience. Apollo, at 28 years old, has carved out a significant presence in the music industry, gaining critical acclaim for his independent releases and earning a Grammy nomination for Best New Artist for his debut album, Ivory, released in March 2022.
In expressing his excitement about the collaboration, Apollo remarked, “Coach has been a name I’ve known since I was a kid, and being able to join the brand today feels really special. I have always connected with the creativity and individuality they stand for, and I am excited to bring my own point of view to what we build together.” His enthusiasm reflects the playful confidence that resonates throughout his music and artistic endeavors.
Coach plans to integrate Apollo’s music into the upcoming campaigns. Two of his recent tracks, “Talk” and “No Good Reason,” will feature prominently and will be shared across Coach’s social media platforms in March 2024. The collaboration aims to merge Apollo’s artistic vision with Coach’s commitment to authenticity and innovation, creating a unique promotional experience.
The partnership marks a significant step for both the artist and the brand, as they seek to engage a broader audience through a shared commitment to creativity and self-expression. As Omar Apollo continues to rise in the music industry, his role with Coach may further solidify his influence in the fashion world.
