Young professionals born between 1997 and 2012, collectively known as Gen Z, are leveraging social media platforms for job hunting while expressing concern over the impact of artificial intelligence (AI) on their career futures. According to a recent report by Zety, a resume template service, **43%** of Gen Z respondents have altered their career plans due to fears that AI could dominate the workforce.
As the job market continues to evolve, many in this generation, often referred to as the “reroute generation,” find themselves pivoting towards new industries or trades. The report, based on surveys of nearly **1,000** Gen Z employees in the United States, reveals that **40%** are actively acquiring new skills or certifications. This trend highlights a proactive approach to career development amidst rising concerns about job security.
Changing Perceptions of Education and Career Stability
The Zety report indicates that over half of Gen Z lacks confidence in their college education shielding them from AI-related job losses. Specifically, **53%** of respondents are exploring more stable career paths, such as blue-collar or skilled trade roles. As career expert Jasmine Escalera noted, this shift reflects a desire for purpose, security, and autonomy in an increasingly automated environment. She describes this phenomenon as the “AIxiety Pivot,” a growing movement of workers adjusting their career trajectories in response to fears surrounding AI.
Escalera emphasized that trade jobs provide hands-on work that is less susceptible to automation. Similarly, Stacie Haller, Chief Career Advisor at Builder, remarked that many graduates find their degrees do not lead directly to careers in their fields, prompting them to seek practical, in-demand alternatives.
Social Media as a Career Development Tool
The influence of social media on Gen Z’s job search is significant. Zety’s second report found that **46%** of respondents secured jobs or internships through platforms like TikTok. In contrast to their millennial counterparts, who often rely on LinkedIn, a striking **76%** of Gen Z individuals utilize Instagram for career-related content and guidance. Furthermore, a remarkable **95%** of them investigate a company’s social media presence before submitting job applications.
“Social media has become today’s career classroom,” Escalera stated, highlighting its role in networking, learning, and discovering job opportunities. This trend also allows young workers to cultivate a clearer understanding of what aligns with their personal values and career aspirations.
As Gen Z navigates a landscape marked by rapidly advancing technology, their adaptive strategies underscore a commitment to securing fulfilling and stable career paths. The intersection of social media and evolving job markets continues to shape their professional journeys in profound ways.
