quip, an innovative oral wellness company, has received high recognition with its Ultra Smart Sonic Toothbrush winning a 2025 TIME Best Inventions Award in the Design category. This accolade highlights the toothbrush’s innovative features and its impact on everyday oral care, affirming quip’s mission to promote better oral health habits.
A Milestone in Oral Care Innovation
On December 17, 2025, TIME unveiled its list of 300 groundbreaking inventions that are reshaping lives across the globe. The Ultra Smart Sonic Toothbrush was selected based on key criteria, including originality, efficacy, ambition, and overall impact. This toothbrush stands out for its sleek design and intuitive technology, all while remaining accessible with a starting price of $100.
“Our goal at quip is to make electric toothbrushes an essential part of people’s daily rituals,” said Meredith Glansberg, CEO of quip. “Although more than 75% of dental professionals recommend using one, only a third of people do. This recognition from TIME affirms our belief that oral care can be both effective and enjoyable — and that we have the opportunity to help close that gap.”
Features and Accessibility
The Ultra Smart Sonic Toothbrush combines high-end performance with an easy-to-use design, making advanced oral care more accessible to a broader audience. Its key features include 15 times more plaque removal between teeth compared to a regular manual toothbrush, according to an in vitro study. Additionally, it offers double the whitening within one week, emphasizing its effectiveness.
Over the past decade, quip has transformed the oral care landscape with its thoughtfully designed products and subscription model that simplifies maintenance. The company now boasts a comprehensive range of dentist-recommended items, including water flossers, fast-acting whitening strips, and toothpaste.
Since its inception in 2015, quip has sold more than 54 million products, with millions of users enrolled in its subscription service to keep their oral health products fresh and effective. The Ultra Smart Sonic Toothbrush is available for purchase through the company’s website at www.getquip.com and at major retailers worldwide.
This award not only underscores quip’s commitment to enhancing oral health but also highlights the importance of innovation in making effective health solutions accessible to everyone. The recognition from TIME serves as a significant endorsement of the company’s vision to redefine oral care as a valued aspect of daily life.
