President Donald Trump’s grandson, Luke Trump, has chosen a distinctive costume for Halloween this year, reflecting his family’s ongoing affinity for wealth. In a video shared on Wednesday, Lara Trump, the wife of Eric Trump, announced that her son will be dressing as a $100 bill, a decision he made about a month prior.
In the video, Lara described how Luke confidently stated his desire, saying, “I know what I want to be for Halloween. I’m going to be money.” This costume choice aligns with the Trump family’s public image and the emphasis they place on financial success. Lara added, “So, I got him… it looks like a giant $100 bill.” She and her daughter, Carolina Trump, will dress as characters from the popular Netflix series KPop Demon Hunters.
While Luke’s costume reflects a playful take on wealth, Eric Trump has yet to decide on his Halloween attire. The family’s Halloween festivities come at a time when the Trump Organization is experiencing significant financial gains.
Recent reports from Reuters highlight that Eric and his brother Donald Trump Jr. have managed to increase the Trump family’s financial holdings by an impressive $864 million in 2025 through various investment solicitations. This figure marks a substantial rise compared to the organization’s revenue of $51 million in the previous year. Notably, the Trump Organization reported a stark increase in crypto earnings, bringing in $802 million in the first half of 2025, compared to just $579,000 in the same period of 2024.
As the family prepares for Halloween, it is worth noting that at least one investor associated with the Trump family, Guren “Bobby” Zhou, is currently under investigation in the United Kingdom for allegations of money laundering. This development adds an intriguing layer to the ongoing financial narrative surrounding the Trump family.
The choice of costume and the financial successes underscore the blend of personal and corporate identities that characterize the Trump family. As Halloween approaches, Luke’s unique outfit serves not only as a fun expression of childhood but also as a reflection of the family’s overarching ethos of wealth and success.
