Older Americans Embrace Screen Time, Spending 22 Hours Weekly

A recent survey reveals that older Americans are actively engaging with technology, spending an average of 22 hours per week on various screens. Commissioned by Centrum Silver, a supplement aimed at cognitive support, the study highlights the digital habits of individuals aged 50 and older, indicating that their usage patterns may closely mirror those of younger generations.

The survey, conducted by Talker Research from September 9-16, 2025, included 2,000 participants and found that the majority of this screen time is dedicated to watching television. Other activities include browsing the internet, playing games, and working on computers. Additionally, older adults are utilizing technology for social interactions, with daily activities such as video chatting and scrolling through social media becoming commonplace.

Despite their substantial screen time, many older adults express concerns about its potential negative impacts. Approximately 39% believe that excessive screen use can be addictive, while 23% worry that it may impair cognitive functions. This concern is part of a broader anxiety, as 78% of older adults report worrying about cognitive aging, and an overwhelming 96% emphasize the importance of maintaining cognitive abilities and memory as they age.

Josh Gabriele, Brand Director for Centrum, commented on the findings, stating, “The survey findings reveal a real tension: many older adults see screen time as a daily part of life, even as they worry it could be harmful. Yet when used actively with intention – like reading, learning, playing certain games or connecting with others – recent research shows that screen time can actually help keep the mind engaged and resilient.”

Interestingly, the survey also pointed to a recognition of the benefits associated with screen time. A significant 58% of older respondents indicated that technology has helped them feel more connected, while 54% stated it keeps them informed. Additional benefits noted include increased education for 39% and improved mood for 36%.

A strong majority, approximately 73%, of participants aged 50 and older believe in the importance of actively engaging with new technologies. Moreover, 54% of respondents asserted that this engagement has positively influenced their memory.

The survey also highlighted a proactive approach to cognitive health, with 34% of older adults stating that their screen time contributes to their mental sharpness. Gabriele remarked, “What this tells us is that older adults already have a wide toolkit of everyday habits to support their brain health — from puzzles and reading to staying curious and connected.”

When asked about their routines to support cognitive abilities, older adults reported various strategies, including:

– Doing puzzles or playing games: 67%
– Reading: 59%
– Staying informed on current events: 47%
– Watching television shows and movies: 45%
– Taking multivitamins: 45%
– Trying new activities: 36%
– Learning about new trends and technologies: 35%
– Using technology: 34%
– Taking supplements for brain or memory support: 26%

The findings from this survey underscore a pivotal narrative: older adults are not merely passive consumers of content; they are actively cultivating routines that enhance cognitive function. Whether engaging in games, pursuing new learning opportunities, or incorporating trusted dietary supplements, older Americans are demonstrating that screen time can indeed be synonymous with positive brain engagement.