Deion Sanders, head coach of the University of Colorado Buffalos, finds himself under increasing scrutiny as his third season concludes with disappointing results. The Buffs have struggled significantly, failing to secure bowl eligibility with two games remaining in the season. With Sanders reportedly earning $10 million annually, the university’s administration is now demanding substantial changes to ensure the program’s future success.
The excitement surrounding Sanders, also known as “Coach Prime,” has begun to fade. Attendance at games has dwindled, with fans leaving early during recent home matches, and the initial surge in student applications has not compensated for the $54.9 million in institutional support the university has provided for the 2023 and 2024 seasons, according to NCAA financial reports. The focus has shifted from generating revenue and buzz to fundamental aspects of college football: recruitment, retention, coaching, and winning.
In an effort to reassure supporters, Sanders stated, “You got the right man. I promise you do. Just give me an opportunity and a little more time, and I am gonna prove that to you.” Despite this optimism, there are growing concerns regarding his coaching effectiveness. Social media speculation regarding Sanders’ job security has prompted responses from the outgoing athletic director, Rick George, who asserted, “The seat is not hot. We believe in what is ahead for this program.”
Given Sanders’ contract, which includes a buyout of approximately $33 million, it is unlikely the university will seek to terminate his position. Instead, the focus must be on how Sanders can improve the program. The Buffs have displayed a lack of cohesion and competitiveness, raising questions regarding the current roster and coaching strategies.
To reverse the downward trend, Sanders must prioritize retention of key players, including quarterback Julian Lewis and left tackle Jordan Seaton, both essential to the team’s success. Additionally, there is a pressing need for Sanders to actively engage in recruiting, leveraging his charisma to attract talent in the face of financial offers from rival programs.
The program’s recent performance has highlighted systemic issues within the coaching staff. Sanders has relied heavily on a “Friends & Family” approach in building his team, which has included personnel such as his personal bodyguard, according to USA Today. This method may have hampered the program’s ability to cultivate a competitive atmosphere. Currently, the Buffs’ recruiting class for 2026 ranks approximately 78th nationally and last in the Big 12, according to 247Sports.
In addition to boosting recruitment efforts, Sanders must critically assess his coaching staff. Recent changes, including the private demotion of offensive coordinator Pat Shurmur, signal the need for a new direction. Defensive coordinator Robert Livingston may also face scrutiny as the program seeks to improve its performance on the field. A high turnover in coaching staff could deter potential candidates, as stability is vital for attracting and retaining talent.
As Sanders prepares for the upcoming offseason, he must demonstrate a commitment to building a sustainable program. This includes not only recruiting but also fostering a positive team culture. The team’s recent struggles against opponents have exposed deeper issues that may stem from a lack of unity among players, leading to a perception of individualism rather than teamwork.
The upcoming months will be crucial for Sanders and the Buffs. The university invested heavily in his vision, believing he could revive the program. As the excitement surrounding his arrival wanes, the pressure mounts for tangible improvements. Another season of poor performance without strategic adjustments could threaten the program’s future and the financial stability that comes with it.
For now, Sanders retains the support of the university, but that support must be matched by results on the field. The upcoming offseason will be a pivotal time for the Buffs as they aim to redefine their identity and reclaim their status in college football.
