The landscape of automotive exhibitions is changing, with major auto shows experiencing a significant decline in participation and interest. According to a study by the Clarify Group, nearly 40% of attendees at prominent car shows in cities like Los Angeles, New York, and Toronto plan to purchase or lease a vehicle within the next year. This statistic highlights the ongoing relevance of auto shows, as attendees are 2.9 times more likely to make a purchase compared to the average consumer.
Despite this consumer interest, many once-prestigious auto shows are facing challenges. The Geneva International Motor Show (GIMS), which has a storied 120-year history, was notably subdued in 2024 and has since been indefinitely cancelled due to dwindling manufacturer interest. This trend is not limited to Europe; the upcoming 2025 Auto Shanghai show will also be missing major brands including Kia, Hyundai, and Land Rover. The reasons for this shift are multifaceted, with some manufacturers opting to cut costs and others finding traditional shows less effective compared to digital marketing channels.
In light of these changes, several U.S.-based automotive events continue to draw significant crowds and maintain their appeal. Here are five noteworthy auto shows that remain essential experiences for car enthusiasts.
North American International Auto Show (Detroit, Michigan)
The North American International Auto Show (NAIAS), also known as the Detroit Auto Show, is one of the largest and most historic auto exhibitions in the United States. First held in 1907, NAIAS serves as a vital platform for American car culture and showcases new models, concept vehicles, and emerging technologies.
With over 2.4 million square feet of exhibition space, attendees can explore a diverse range of vehicles, including muscle cars, luxury models, and electric vehicles. The event also features hands-on experiences, allowing participants to test drive new cars. One unique aspect of NAIAS is its Charity Preview night, which has raised over $100 million for local charities. Tickets for the 2026 event are priced between $10 and $25.
Monterey Car Week (Monterey Peninsula, California)
Monterey Car Week is a premier event for aficionados of supercars and automotive history. Originating from a beach road race in 1950, it has evolved into a week-long celebration of automotive excellence, attracting more than 100,000 visitors annually.
This glamorous event includes auctions, rallies, and high-end vehicle displays. The Quail, a gathering featuring historic and exotic cars, is particularly sought after by collectors. While ticket prices for some events can start as high as $1,595, Monterey Car Week still offers more accessible options, with some auctioned vehicles selling for under $15,000. The week concludes with the free Pebble Beach Concours d’Elegance, renowned for showcasing some of the world’s most prestigious vehicles.
Woodward Dream Cruise (Detroit, Michigan)
For those who prefer a more grassroots automotive celebration, the Woodward Dream Cruise offers a unique experience that strays from the traditional auto show format. This event is not held in a conventional exhibition space; instead, it takes place along the iconic Woodward Avenue, where thousands of car enthusiasts parade their classic cars, muscle cars, and hot rods.
The Dream Cruise is the largest single-day automotive event in the United States and is entirely free of charge. Although official celebrations are reserved for Saturdays, festivities begin days in advance, with various activities and gatherings along the route. This event captures the essence of American car culture in a vibrant, spontaneous way.
Chicago Auto Show (Chicago, Illinois)
As the nation’s longest-running auto exposition, the Chicago Auto Show has been a staple since its inception in 1901. The upcoming 2026 event will mark its 118th occurrence, attracting nearly a million visitors each year.
The Chicago Auto Show is known for its diverse showcase of concept vehicles and interactive experiences, making it a great destination for those in the market for a new car. The event has hosted significant debuts, including the Subaru Forester Hybrid and the Jeep Wagoneer S Limited. In 2025, the show featured nearly 1,000 vehicles from over 20 manufacturers. It also participates in charitable initiatives, raising more than $63 million through its First Look for Charity event.
Barrett-Jackson Collector Car Auctions (Scottsdale, Arizona)
The Barrett-Jackson Collector Car Auctions in Scottsdale is a must-visit for those interested in classic and collectible vehicles. Held every January, this event draws enthusiasts from around the world and features an extensive range of vehicles, from classic muscle cars to rare exotics.
Tickets for the 2026 event start at just $23. Notable sales have included high-profile vehicles like Donald Trump’s Lamborghini Diablo VT Roadster, which sold for $1.1 million, and a 1977 Pontiac Firebird Trans Am, featured in the film “Smokey and the Bandit.” Barrett-Jackson also offers opportunities to view modern car displays and automotive art, making it a comprehensive automotive experience.
As the automotive exhibition landscape continues to evolve, these events stand out as integral parts of car culture, offering opportunities for enthusiasts to come together, discover new vehicles, and celebrate their passion for automobiles.
