UPDATE: Just announced, music streaming service Deezer confirms that the viral sensation Sienna Rose, who boasts an astonishing 3.6 million monthly listeners on Spotify, is entirely an AI-generated creation. This revelation comes as her tracks dominate Spotify’s Viral Top 50 playlist, raising urgent questions about the authenticity of music in the digital age.
The news breaks amidst a growing conversation about AI-generated music, with Deezer revealing that over 30% of all new music on their platform is now produced by artificial intelligence. Their statement emphasizes the necessity for transparency: “We think it’s vitally important to be transparent with listeners and fair to artists,” Deezer officials said. The company flags all content by Rose as AI-generated, utilizing their proprietary detection tools.
Despite her rapid rise, which includes releasing a staggering 45 songs within just a few months—from September 28 to December 5—critics have pointed to numerous red flags indicating that Sienna Rose may not be a real artist. Many listeners describe her music as generic, highlighting bland lyrics and inconsistent beats typical of AI compositions.
The situation escalated when high-profile celebrities, including Selena Gomez, were reportedly tricked into using her music in social media posts. This incident has sparked outrage among fans who demand clearer labeling of AI-generated content on streaming platforms.
As the debate over the integrity of music continues, Deezer has taken steps to ensure users are aware of AI-generated tracks by removing them from algorithmic recommendations and editorial playlists. The company insists that listeners deserve to make informed choices about the music they consume.
Social media presence is another crucial element in this unfolding story. Rose’s online profiles appear sparse, raising suspicions about her authenticity. A TikTok video claiming to feature her has garnered 2.3 million views, yet her follower count on TikTok remains surprisingly low at 3,867, especially given her streaming success.
Additionally, a peculiar podcast appearance by Rose—featuring an unnamed host and lacking any recognizable branding—further fuels the theory that her entire persona may be a product of artificial intelligence rather than a genuine artist.
As AI technology continues to evolve, the music industry faces significant challenges. Deezer’s proactive stance in labeling AI-generated music reflects a growing need for clarity in a landscape where authenticity is increasingly questioned.
Stay tuned for more updates on this developing story, as the implications of AI in music could reshape how we experience and consume art. Follow us for breaking news and expert opinions on the intersection of technology and entertainment.
