BREAKING: Dior has just announced Thai drama stars Lingling Kwong and Orm Kornnaphat as their newest brand ambassadors, marking a significant shift in the fashion landscape. This duo, famously known as LingOrm, is set to challenge the dominance of K-pop idols as the leading influencers at global fashion events.
The announcement follows their stunning debut at Paris Fashion Week in March and a remarkable return for Dior’s womenswear show in October 2023, where they achieved an impressive $23.5 million in earned media value (EMV). According to a report by Karla Otto, Lefty, and CTZAR, this marks a historic moment as Thai stars have now outpaced K-pop icons in fashion influence.
Lingling and Orm’s strategy has been clear: they posted an astounding 50 times about Dior, driving unparalleled engagement. “For the first time, Thai drama stars outrank K-pop icons,” the report stated, showcasing their powerful impact in the industry.
Lingling, born in Hong Kong to a Chinese father and a Thai mother, has captured the hearts of fans globally, boasting 2.7 million Instagram followers. She expressed her excitement, stating, “I truly believe in [Dior’s creative director] Anderson’s genius and artistic vision.”
Meanwhile, Orm, the daughter of veteran Thai actress Koy Narumon Phongsuphap, has quickly risen to fame since her 2019 debut in “Hotel Stars.” With 2.4 million followers on Instagram, she also runs her own fashion line, Keep Silent. Orm shared her gratitude, saying, “I am delighted and so grateful to step into the new role as an ambassador with Dior. This partnership, especially under [Anderson’s direction], is truly an honor.”
As the fashion world watches closely, Channel 3 has also confirmed that Lingling and Orm will star in a new series adapted from the novel “Wad Fun Wan Wiwa” next year, further solidifying their presence in both the entertainment and fashion industries.
This groundbreaking partnership not only highlights the rise of Thai influencers on the global stage but also signals a changing tide in fashion advocacy. As these stars take on their roles with Dior, industry leaders and fans alike will be eager to see how they will continue to shape trends and influence audiences worldwide.
Stay tuned for more updates as Lingling and Orm embark on this exciting new chapter with Dior, reshaping the future of fashion influence.
