UPDATE: Italian jewelry brand Lil Milan has just launched an exquisite line of diamond-encrusted covers for the popular Oura Ring 4, transforming smart wellness technology into luxurious fashion statements. Founder Veronica Varetta unveiled this innovative collection, designed to elevate smart rings and meet the aesthetic desires of health-conscious consumers.
This groundbreaking launch comes just in time for the holiday season, making it a must-have accessory for those who value both health and style. Varetta’s idea sparked in June when she first wore a smart ring, realizing it lacked the elegance she desired. “People investing in their health with smart rings also care deeply about aesthetics,” she stated. “I wanted to give them both.”
The stunning covers, available in three distinct styles, are handmade in Milan using either 18-karat gold or 925 sterling silver, adorned with lab-grown diamonds. Prices range from 300 euros for the customizable Letter design to 1,900 euros for the luxurious Pavé version, which features hand-set diamonds covering the entire surface.
Starting Wednesday, customers can find the Lil Covers at the brand’s flagship store in Milan and on its e-commerce platform, which offers global shipping. The launch is marked by the campaign slogan, “Smart never looked this precious,” highlighting the blend of technology and luxury.
This collection represents a significant evolution for Lil Milan, which was established in 2014 with the goal of modernizing traditional goldsmith craftsmanship. The brand quickly gained popularity among young consumers for its minimalistic aesthetic and affordable luxury pieces, resonating with women aged 20 to 25 as well as those aged 35 to 50 seeking everyday elegance.
As Lil Milan continues to innovate by combining technology with fashion, the release of these diamond-encrusted covers is set to make waves in both the jewelry and tech communities. Watch for how this trend evolves as more consumers seek to integrate wellness with style.
Stay tuned for updates on this exciting launch and the potential impact on the market!
