UPDATE: Major discussions are underway as Mercedes-Benz CEO Ola Källenius and Samsung Electronics Chairman Lee Jae-yong, known as Jay Y. Lee, met in Seoul on July 12, 2023. This vital meeting focuses on expanding cooperation in cutting-edge automotive technologies, including batteries and digital cockpit systems, amid fierce competition in the electric and connected-car markets.
The gathering attracted top executives from Korea’s industrial giants, including LG Electronics, signaling a significant push for collaboration between Korean conglomerates and the German automaker.
In a private dinner held at Samsung’s exclusive guesthouse, Seungjiwon, Lee hosted Källenius, highlighting Samsung’s commitment to deepening relations with Mercedes-Benz beyond mere supplier ties. This venue has previously welcomed high-profile figures like SoftBank’s Masayoshi Son and Meta’s Mark Zuckerberg, underscoring the importance of this partnership.
During the dinner, Lee showcased Samsung SDI’s latest innovations in high-performance battery technologies, aiming to establish a robust foundation for ongoing collaboration in areas such as semiconductors, OLED displays, and in-car entertainment systems.
Källenius’s visit to Seoul also included a stop at LG’s headquarters, where he met with top executives, including Cho Joo-wan, CEO of LG Electronics, and Kim Dong-myung, CEO of LG Energy Solution. Together, they discussed a “full-stack” solution for next-generation vehicles, integrating AI-powered cockpit agents, OLED displays, and advanced battery systems.
“We aim to reinforce our strategic partnership with Mercedes-Benz, based on proven technology and trust in the global market,” said Cho.
Källenius praised LG’s innovative capabilities, stating, “Whenever we try something new, LG is naturally among the first partners we turn to.” The discussions also included advancements in vehicle AI agents and battery technologies.
The partnership between LG and Mercedes dates back to 2004, when LG Display first supplied vehicle screens, marking nearly two decades of collaboration. With the automotive industry rapidly evolving towards software-defined vehicles, this meeting signifies a crucial step in strengthening ties that could reshape the future of mobility.
As the automotive landscape shifts towards electrification and connectivity, the outcomes of these discussions could have far-reaching implications for consumers and the industry alike. What remains to be seen is how these partnerships will unfold and influence the competitive dynamics of the global automotive market.
Stay tuned for further updates as this story develops.
