UPDATE: Tucson’s 4th Avenue buzzed with activity as small businesses celebrated Small Business Saturday on November 25, 2023, marking a critical moment in the holiday shopping season. Crowds flocked to the independently owned shops, driving home the importance of supporting local commerce during this pivotal time.
This annual event, initiated by American Express in 2010, has poured over $200 billion into small businesses nationwide. Local merchants on 4th Avenue emphasized how essential this day is for their survival as they head into the winter months. “For our business in particular, it is like a pivotal moment,” stated Kate Stern, co-owner of Antigone Books, a cherished independent bookstore. She added, “The surge in foot traffic does more than fill the shop for a single weekend. It launches us into a very busy season.”
Last year, small businesses across the country saw approximately $22 million in sales on this day, according to American Express. The stakes are high, and this year proved no different. Merchants on 4th Avenue reported a steady stream of shoppers, eager to support local businesses amid the hustle of the holiday season.
Across the street, vintage retailer Generation Cool celebrated with unique promotions. Owner Robert Hall, affectionately known as “Slobby Robby,” reflected on his journey, saying, “When we first opened, I didn’t even know Small Business Saturday existed.” Now, he embraces the opportunity to connect with customers, offering discounts and hosting a “very special vintage media bizarre,” featuring tapes, records, and retro video games.
Hall emphasized the day’s significance as a counter to big-box retail pressures, stating, “If you’re trying to combat that sort of Black Friday corporate energy, this is a good way to do that by supporting some actual Tucson-based businesses.”
The atmosphere along 4th Avenue was electric, with sidewalks bustling and storefronts filled with eager shoppers. Local business owners expressed their gratitude, noting that community support is what keeps their doors open year after year.
As Small Business Saturday continues to gain momentum, it not only boosts immediate sales but also strengthens community ties. The success of this day highlights the importance of shopping local and the lasting impact it has on the economic landscape of Tucson and beyond.
Stay tuned for more updates on the holiday shopping season as local businesses continue to thrive with the support of their communities.
