UPDATE: The highly anticipated Super Bowl Experience is set to open tomorrow at the Moscone Center in San Francisco, promising fans an immersive taste of the NFL. As construction crews work feverishly to finalize the setup, excitement builds for this five-day football extravaganza.
From February 3-7, 2026, the Super Bowl Experience will transform the Moscone Center into a football fan’s paradise. Attendees can engage in interactive games, view historic memorabilia, and even meet NFL players. This year’s event will feature a “much sleeker, much more innovative (and) immersive” experience, according to Nicki Ewell, Vice President of Events for the NFL.
The setup includes a stunning exhibit of all 59 Super Bowl rings, showcasing the evolution of championship jewelry from the Green Bay Packers to the Philadelphia Eagles. Notably, the ring from Super Bowl LIX boasts a remarkable 145 diamonds. Additionally, the iconic Vince Lombardi Trophy will be on display, attracting fans eager to capture the moment.
For those seeking to test their skills, the Super Bowl Experience offers challenges like the 40-yard dash, where participants can compete against the staggering 4.21-second record set by Xavier Worthy of the Kansas City Chiefs at the 2024 combine. Fans can also attempt to jump higher than the 45 inches achieved by Chris Conley in 2015, plus test their throwing accuracy and kicking skills.
Attendees will also have the unique opportunity to create their own football alongside experts from Wilson Sporting Goods. This hands-on experience allows fans to design a pigskin for $399, making it a memorable piece of memorabilia.
The Super Bowl Experience is more than just an event for die-hard football fans; Ewell emphasizes its role in showcasing the Bay Area on a global stage. “This is a huge opportunity to come together,” she stated. “Even if you’re not a fan, I think we can convert you by the time you get done here.”
The event opens to the public on Tuesday, February 3, from 3 p.m. to 10 p.m. and continues through Friday, February 6. On Saturday, February 7, the hours extend from 10 a.m. to 10 p.m. Tickets start at $40, with free admission for children aged 12 and younger.
For more information and to secure tickets, visit nfl.com/super-bowl/event-info/super-bowl-experience. Don’t miss this chance to immerse yourself in the excitement leading up to Super Bowl Sunday!
