Hyundai Launches Locally-Assembled Staria MPV in Malaysia

Hyundai Motor has officially launched the locally-assembled Staria multi-purpose vehicle (MPV) in Malaysia, following the start of production at a facility in Kulim, Kedah, earlier this month. This significant move marks a pivotal step for the South Korean automaker as it strengthens its presence in the Malaysian market.

The production plant is operated by Inokom Corporation, which is predominantly owned by local vehicle assembler and distributor Sime Darby Motors. Hyundai retains a 15% stake in Inokom. Earlier this year, Hyundai established a new subsidiary named Hyundai Motor Malaysia (HMY) to manage operations at the Kulim plant and oversee its investment in the region.

Local Production Reflects Confidence in Malaysian Market

Eric Lee, president of HMY, expressed the significance of this local production initiative. He stated, “The commencement of local production of the Hyundai Staria is more than just a production achievement. It represents Hyundai’s confidence in Malaysia as an important market and a growing hub for future assembly.”

This sentiment was echoed by Sui Keng Huat, managing director of Inokom, who highlighted the company’s journey to becoming a trusted assembly partner within Hyundai’s global network. Huat emphasized that each vehicle produced at the Kulim facility is crafted with precision and adherence to Hyundai’s global standards, showcasing the skills of 100% Malaysian talent.

Sime Darby confirmed its commitment to enhancing supply chains and supporting the nation’s industrial ecosystem, further solidifying the collaborative effort between the companies involved. The assembly of the Staria represents a strategic investment that not only benefits Hyundai but also contributes to the economic development of the region.

Strategic Investment in Malaysia’s Automotive Sector

Hyundai’s decision to assemble the Staria locally is indicative of a broader strategy to integrate more closely with the Malaysian automotive market. The launch of HMY earlier this year signifies a dedicated effort to streamline operations and cater to local consumer preferences effectively.

As the automotive industry continues to evolve, local assembly may offer Hyundai a competitive edge by reducing costs and improving supply chain efficiency. This local initiative is expected to resonate well with customers who value locally-produced vehicles, potentially boosting sales in a rapidly growing segment.

The Staria, with its modern design and versatile functionality, is positioned to attract a diverse customer base in Malaysia. As Hyundai continues to expand its footprint in the region, the success of this model could pave the way for future investments and product launches.

This development underscores Hyundai’s ongoing commitment to the Malaysian market and reflects a growing trend among automakers to localize production in response to market demands. The local assembly of the Staria is not just about manufacturing; it signifies a deeper investment in the people and infrastructure of Malaysia, setting the stage for a promising future in the automotive sector.